Flou acquires 20% of IFO and strengthens its position in the project sector
Flou, a leading company in the production of high-end furniture, has decided to strengthen its collaboration with IFO, a company specialized in large-scale interior design projects, by acquiring a 20% stake.
This operation stems from the growing market demand for integrated solutions, where furniture companies are expected to provide not only individual products but also comprehensive design projects, entrusted to a single point of contact. As explained by Flou’s president, Massimiliano Messina, the goal is to better meet the needs of clients, who are increasingly seeking complete and personalized solutions.
IFO, founded in 2013 by the family of Massimo Castelli and Alberto Beretta, combines decades of experience in bespoke furniture production with managerial expertise in the luxury sector. Today, the company generates approximately €12 million in revenue, with projects distributed globally, supported by offices in Monte Carlo, Dubai, and New York. For IFO, Flou’s involvement represents an opportunity to enhance its perceived market quality, thanks to the association with a globally recognized brand.
Flou, with €33 million in revenue and around 130 employees, has always operated in the contract sector, although retail remains predominant. However, to address the growing demand for comprehensive interior design projects, the company opted to acquire already established expertise through IFO rather than developing it internally. The long-term goal is to create an integrated group within ten years, with the possibility of a future stock market listing, making the company more attractive to talents capable of ensuring its continuity.
Internationally, Flou generates 30% to 40% of its revenue abroad and is less affected than other operators by the weakness of European markets such as Germany and France. However, some uncertainties remain, particularly in China, which is experiencing a slowdown and could be influenced by global protectionist policies. In the United States, Flou saw a slowdown due to elections but expects a recovery in 2025. Despite high tariffs, such as the 267% import tax on Italian mattresses, the company continues to sell successfully, thanks to the high quality of its products, demonstrating resilience even in challenging conditions.
The partnership with IFO and the strategic strengthening of competencies reflect Flou’s commitment to qualitative growth, enhancing customer service, and seizing new market opportunities.